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The Ovi Store launches today enabling everyone to download and personalise their Nokia phones with the latest applications, games, videos, podcasts, tools, location-based services and more.

“Ovi Store makes content and application discovery an easy and personal experience for both mainstream and high-end devices,” said Tero Ojanperä, Executive Vice President, Nokia Services. “Ovi Store is one of our most ambitious rollouts and we’re aiming to provide the most compelling consumer content imaginable and that doesn’t exclude the millions of Nokia consumers using feature phones.”

Ovi Store will work across a broad range of Nokia devices running on S40 and S60 systems. Check out the store to find out if you can download the latest and greatest apps for your phone.

“The number of devices that can instantly access the Ovi Store at launch makes it a great benefit for both existing and new Nokia customers,” said Kai Öistämö, Executive Vice President, Nokia. “Nokia’s new flagship, the Nokia N97, will be the first to ship with the simple storefront when it arrives in June and will showcase the ultimate experience that people will enjoy.”

Click here to read the full press release.